About Me

An empathetic User Experience Design Leader, skilled in driving design strategy, cross-functional collaboration, and influencing stakeholders. Expert in aligning customer and business goals, ensuring end-to-end experience cohesion, and leveraging data-driven design for maximum impact—15 years of experience in design, including 5 years leading high-performing teams

As both a player and a coach, I empower teams to grow and deliver their best work. With a data-driven approach, I create impactful experiences that drive both customer satisfaction and business success.

When I’m not designing, you’ll find me surrounded by my favorite plants, nurturing creativity and life in all forms. 🪴🌵🌴

My Leadership Approach: Empathy at the Core

I believe that empathy is the cornerstone of impactful leadership. It extends beyond understanding users—it's about deeply connecting with team members, recognizing their challenges, and supporting their growth. I focus on building psychological safety, where team members feel comfortable voicing opinions, experimenting, and even failing, knowing they have a leader who supports their learning journey.